10 years in media production taught me the power behind how great content actually works.
I've spent a majority of my career learning underneath the people who create the content on sets and behind the scenes for Walt Disney Studios, NFL Films, Marvel Studios, Calendly, HubSpot, Notion, etc. Being in those rooms and the conversations leading up to the shoot dates is where I learned why content matters for your brand and what separates the work the best producers put out, compared to the work that doesn't land and gets scrolled past on the feed.
If you don't show the reader you care for them, understand them and their pains, or engage with them in the slightest … it's going to be very difficult for your messaging to resonate with them. Yes, providing value and educating your audience is a part of this, but if they don't feel that you care about them or aren't trying to be personal in the slightest, they will find someone who chooses to be.
Something that happens far more often than people would like to admit on social media is what happens after you go viral too early. We've been conditioned to believe that once you finally have a viral post, you've cracked the code and made your big break (which, to be fair … we see success stories of this often), but what about those who do catch their big break and don't have the structure or systems set into place to capitalize on that.
Well, I can tell you from first-hand experience … Nothing good happens.
I found success early on in my career on TikTok. I was trying my best to grow a following by any means necessary, and actually started to get pretty good at trend-jacking and making entertaining content. 61.8k followers would agree with me from roughly 60 posts on the platform. But a majority of those came from one post that provided 0 value, 30k followers overnight, and I had no expertise, offer, or direction to point those who came to my page or website. A complete blunder that I'd rather not experience again.
So, how do you position yourself as the subject matter expert in your industry?
- You show up consistently for your audience, and meet them where they're at.
- You provide value by expecting nothing else in return from them.
- You get better at the craft of creating content.
- You find your lane you can own better than most people on social media.
- You capitalize on that opportunity from what you learned along the way.
I believe all of this comes downwind from the decision you make to commit 16–30 months to any platform of your choosing. Considering most of my work is with executives and business owners who are high-performers and in the top 3% of the world in earnings, it's not far-fetched for me to say you will find success if you commit to one platform for 30 months.
And that's precisely what I'm helping founders do on LinkedIn.
How I got here
I started in media production more than ten years ago. My first real job was shooting and filming weddings, which I did for about three years. You get one chance at every moment, and the client cares about that footage more than almost anything else they buy.
Around year three, someone who knew I shot weddings put my name forward for a set. I ended up working that job and kept getting invited back for films and television across the Disney and Marvel umbrella.
In 2022 I took my first leadership role as Production Director at Southside Church, a nonprofit organization, where I grew the team I led from 12 people to 58 people by the time of my departure. I was proud of that team, and still talk to many of them today. But when your closest friends call you and say “we're building something in tech and we need you to lead editing for us,” you tend to lean into that as a 24 year old. Now, going from ministry to a startup was a real jump and it stretched me in all the right ways. And that jolt was exactly what I needed for my career. Within 13 months, I navigated from a contracted videographer to lead editor, social media manager, then head of content for AMP Creative (now known as AMP Social).
That decision put me in rooms with the minds behind the content we created at HubSpot, Google, Notion, Calendly, Sony, and Pavilion. When AMP Creative shifted toward the CEO's strength in sales coaching and training, and away from media production, I realized I didn't really want to stop the social side of the business we were building, so … Nixxon was born.
What the work has produced
FIGURES AVAILABLE ON REQUESTWhat you're probably wondering
“Will it actually sound like me?”
Everything starts from recorded conversations with you, using your stories and your opinions. The first two weeks are spent calibrating your voice and point of view, and you approve every post before it publishes. If a draft misses the mark, we rework it until you're satisfied.
“I've been burned by an agency before.”
You work directly with me. I write the posts myself, which is why I keep the client list short. Your account is never handed to a junior writer or outsourced to an LLM.
“Can you actually prove any of this?”
Every number on this site can be sourced on request, if it isn't already stated in the case studies. On a call I'll walk you through the accounts, including what I learned from engagements that ended early. What I won't share is client information. I'm a ghostwriter, and that stays confidential.
“My industry is too technical for a ghostwriter.”
I've written for CEOs, CROs, CFOs, founders, agency owners, and executive leadership coaches. You bring the expertise to the call. My job is to structure that expertise so people can digest it, and to make sure your messaging creates clarity and gets you in front of the right people.